EVENT: Branding the Bulls: Marketing Collegiate Athletics with Danny White


"It’s safe to say Western New Yorkers are a….passionate….bunch when it comes to sports. When people run out of ways to say they think the backup quarterback is the solution to all of our problems, the talk often diverts to matters outside of the games to topics like stadium amenities, game presentation, social media accounts and on-field fashion. Building a brand that gets everyone on your side is no easy task, especially in an opinionated sports town like Buffalo.

In the three years since Danny White was named Director of Athletics at The State University of New York at Buffalo he has led an aggressive plan to establish UB Athletics as the flagship brand of the SUNY system and one of the nation’s most formidable athletics departments. One of the initiatives included a new mark that highlights the official name of the University: State University of New York at Buffalo, in an effort to reach beyond Western New York and enhance the national profile of the program.

Are you all in and saying "I Love New York," or will civic pride only allow you to say "Let’s Go Buffalo!" when donning blue and white? Learn about the decisions that go into elevating a brand and marketing a major college athletics program directly from the man leading the charge at Branding the Bulls: Marketing Collegiate Athletics with Danny White. This is the kick-off event for Adtoberfest: 2015 Buffalo Ad Week happening Tuesday, October 20 at Pettibone’s Grille (275 Washington Street, Buffalo, NY 14203). Networking happy hour starts with a cash bar at 5:30 p.m. and the presentation beginning at 6 p.m.

Ticket prices: Student Member: $5 | Student Non-Member $15 | Member: $10 | Non-Member $25