NCAA Program Revenues 2012 - Buffalo

There's good news and Bad news, what do you want first?

USA Today has their annual database of athletic department spending up and as per usually it's a pretty mixed bag for UB.

The Good

Revenue was up almost 5% over 2011. UB's revenues crossed the 27 million dollar line for the first time and the Bulls climbed to the fourth highest grossing team in the MAC behind EMU, Ohio, and Western Michigan. They are up 6% over where revenues sat in 2009, the year after UB's bowl run brought revenues helped revenues shoot up four million.

Contributions topped out at 1.3 Million dollars, nearly double what UB has ever done. The previous high of 730 thousand dollars came in 2010.

Student fee contributions to Athletics fell. The amount of money the department garnered from student fees fell a slight bit. It's nice when you can say to the Student body that Athletic spending went up yet the kids at UB are paying a smaller amount than they were last year.

Licensing was up. This *might* have something to do with my wife deciding to replace all of my dated "Big Johnson's" T shirts with fresh new UB Tee's... What can I say... Best - Wife - Ever!

2012revenues_medium
The Bad

Ticket Sales are still less than 5% of our revenues. The number is slowly climbing but institution contributions "School Funds" are still the largest source of department funding followed by Student fees.

The trends are pointing the right way but it's like turning the Titanic, it's going to take a lot of time unless your rudder (wins and titles) is big enough.

This year UB won no conference titles and neither the football team or basketball team put their best foot forward.

It will be interesting to how the new ticket sales structure drives things. The seasons ticket prices are technically cut 50% from 180 to 90. But the donation component which buys you preferred parking and seat selection washes that difference out.

UB will also take a share of a much larger Bowl Money pool thanks to seven MAC teams bowling including NIU's trip to the BCS.

The Goal, of course, is to increase the revenue and spending while not putting the burden for that increase on the backs of the Students or the School. Athletics is never really a money maker but it can be optimized to not be a funding black hole.

The near term vision should be getting into the top 70 or so in revenues, that would mean 30 million dollars. It will be interesting to see if White's moved get UB closer to that mark.

In This Article

Teams
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bull Run

You must be a member of Bull Run to participate.

We have our own Community Guidelines at Bull Run. You should read them.

Join Bull Run

You must be a member of Bull Run to participate.

We have our own Community Guidelines at Bull Run. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9341_tracker